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WORDS TO
THE WISE
Predicting the Future of Media
01.21.14
By Mary Tindall
Staying on top of media trends is a vital part of our job as public relations professionals. That’s why we were fascinated to read Nieman Journalism Lab’s journalism predictions for 2014.
Released annually, the Nieman list sheds light on how news is produced and consumed in the digital age. From mobile-first design to wearable tech, the way people access information is rapidly evolving.
In turn, these realities shape the way PR professionals interact with journalists. For example, the rise of the fluid beat structure could mean that we’re pitching reporters who cover “sets of evolving ideas rather than fixed places or topics.” It’s intriguing to imagine the possibilities.
You can read the full set of predictions here. How do you think media will evolve in 2014?
