LINDA COSTA COMMUNICATIONS GROUP

When Curiosity Leads to Passion
08.17.16

When Curiosity Leads to Passion

 

As I celebrate my fifth anniversary at CCG this week, I’ve been thinking a lot about staying power. What aspects of a company encourage employees to stay – and thrive – over the long-term? For me, CCG has offered a valuable mix of challenging work, growth opportunities, talented colleagues, support and flexibility.

But there’s something even more fundamental that’s woven into our DNA as a company. I think this quote from best-selling author Elizabeth Gilbert sums it up nicely: “If you can let go of passion and follow your curiosity, your curiosity just might lead you to your passion.”

This quote resonates with me because it reflects my story. When I came to CCG, public relations was my “plan B” after exiting the unstable journalism industry. I quickly realized that PR is one of the best career paths for people who are chronically curious – which is me, to a T!

Working at CCG is fulfilling to me because no two days are exactly the same. A recent week included pitching the media about robotic surgery, conducting primary research aboard a commuter rail line, writing a PR strategic plan, taping an in-studio interview for a nonprofit client and mentoring fellow team members … just to hit the highlights! Every day brings new opportunities to immerse ourselves in our clients’ industries, adapt to the evolving media landscape and position our clients for success.

What sets CCG apart is how much we encourage and reward curiosity … which, in turn, translates to passion for our clients and the work we do every day. It’s a virtuous cycle that creates true staying power … and I’m thankful to experience that at CCG.

Mary Tindall is a senior account executive on Costa Communication Group’s PR team, and we couldn’t be more thrilled for her to be celebrating her five-year anniversary with us.